Nike Air Max - Air Reinvented display

Sneakersnstuff in collaboration with interactive designer Mapletone (together with Spekel HB) and Nike have reinvented the sneaker display. Just as Nike has reinvented the Air Max family, Sneakersnstuff and Mapletone wanted to show a sneaker in a new way and so created a solution.

Using a customized technique, the installation enables visitors to be able to control a seemingly levitating Air Max 1 Engineered Mesh in three-dimensional space.

Simon Morris (Mapletone) is an interactive designer and new media artist from New York currently living in Sweden. Having his roots in skateboard culture his work explores sound, and new interfaces for musical expression. His past projects include Musique Concrete, an interactive musical skateboard performance and Invitation au Voyage, a levitating magnetic skateboard.