New Balance 990 - 30th anniversary

New Balance reissues the iconic 990 for the model's 30th anniversary. It's made in USA and only 990 pairs will be released worldwide in its original form and the iconic New Balance grey color way.

The New Balance 990 will be released in store at Sneakersnstuff Stockholm December 22nd. If we have any pairs left after the release they will go online during the day December 23rd. No set time. Stay tuned for price...

Release info: Air Jordan 11 Retro ”Bred”

The Air Jordan 11 Retro ”Bred” drops at midnight December 21st (between Thursday and Friday) at All you guys in Stockholm that want a pair, don't worry we will save pairs for the in store release also. They will be available at both Sneakersnstuff Stockholm and Malmö. We got them for the whole family!

Online: December 21st - 00.00 CET
In store: December 21st - 11.00 CET
Price (mens size): 1499 SEK / 169 EUR / 179 USD

The Heritage Collection by New Black

The new collection from the Swedish brand New Black are now available both online and in store at Sneakersnstuff. This is what New Black has to say about the collection:

”When we grew up the word streetwear did not exist. Back then it was all about sports team apparel, work wear and over sized basic garments. The snapback hats, printed t-shirts, baseball jackets, hoodies and beanies were designed for sports fans and blue collar workers. The shape of the clothes and hats made it clear that they had not been designed to fit teenage kids. None the less we all wore them.

For this collection we have made some of the most common styles within street wear today, but we chose to stay true to what we think made these garments into classics. We made them in the classic way - basic with extra attention to detail. This is our heritage collection - inspired by the past, made to fit today.”

adidas Consortium - Torsion Allegra Pack

Our friends from Solebox have worked together with adidas on a new collaboration project. Solebox designed their own version of the Torsion Allegra and adidas designed a Torsion Allegra EQT. Both shoe from the Torsion Allegra Pack drops in store December 22nd 11.00 at Sneakersnstuff Stockholm and online December 23rd 17.00 CET at

The Sneakersnstuff x Converse Lovikka All Star release

Thanks to everyone who came by the store this morning to get a pair of Sneakersnstuff x Converse Lovikka All Star. A lot of people came by even though it was freezing cold outside. Respect! Now the Sneakersnstuff x Converse Lovikka All Star is available online. Act fast if you wanna get a pair cause they are flying out the store!

Releasefest - New Blacks x Ayla

Söndagen den 16:e december från 13.00 och framåt har vi releasefest hos Sneakersnstuff för New Black x Ayla crewnecken som kommer att säljas exklusivt hos Sneakersnstuff och på

Utöver samarbetet har vi även släppt kollektion ”The Heritage Collection” som vi självklart även kommer ha tillgänglig i butiken.

Kom förbi och häng med Ayla-gänget, kolla in årets julklappar och lyssna på när Mack Beats spelar den bästa musiken. Vitamin Well bjuder på dricka också! Varmt välkommen!

New Black x Ayla – Episode 4 feat. Mack Beats

Ayla is a crew consisting of rappers Stor and Carlito, rap duo Mohammed Ali and producer Mack Beats. The crew came together in Visättra outside of Stockholm back in 2007, and since then the members have become some of Sweden’s most interesting artists.

Ayla and streetwear label New Black teamed up to design a limited crewneck. The sweatshirt comes in two different colorways and will be sold at Sneakersnstuff and starting December 16.

In an exclusive four episode web series we get to follow hip-hop collective Ayla and its members in their everyday life. The fourth episode spotlights producer Mack Beats who recently released the single ”I centrum” and who will release his album in the beging of 2013.

SNS Socks - Made in Sweden

Gunnar Segerqvist was only 16 years old when he started to knit socks in his parents home in Gällstad, Sweden. He then started a company called Gunnar Segerqvist Hemstickeri and it became famous for manufacturing socks of the highest quality. Seger, as the company is called nowadays, has been at the forefront of knitting since 1947 and today they are a Royal Warrant, suppling the Royal Family of Sweden with proper socks.

Fun facts about Seger is that during the Olympics in Munich 1972 the entire Olympic Team from Sweden wore Seger socks and they also created the classic Ingemar Stenmark beanie.

When we wanted to produce our first socks back In 1999 Seger was the first and only choice for us when we were looking for a manufacturer. We were looking for a sock with superior quality and that would last for a very long time. Now 13 years later we know that these socks got what it takes! The new delivery of SNS socks are finally here and they are good enough for a King or Queen.

Made by Seger in Gällstad, Sweden.

Sneakersnstuff x Converse Lovikka All Star

Back in 2010 we released our first collaboration project with Converse. We created a knitted version of their classic Chuck Taylor All Star and the inspiration came from the Swedish Lovikka mitten. A mitten that a women named Erika Aittamaa began to knit a long time ago, before the Industrial Revolution, to support her family. Her mittens became very popular and today the Lovikka mitten is an iconic product in Sweden.

Our project was a tribute to Erika and her mittens. We loved it and so did the people that got their hands on pair. Actually this is the most sought after sneaker that we've released and people have been asking for it since the first release. You could say that there was a public demand on a second drop of this project. So the saga continues, the Sneakersnstuff x Converse Lovikka All Star is back in a new colorway!

Almost everything is the same, the iconic mitten design is translated onto the vintage specialty Chuck Taylor sole, the accent embroidery and crafted details is there, the red/yellow/blue printed pinstripe on the midsole is there and the signature Lovikka tassel on the heel-stay is of course there! The only thing that we changed this time is the color, instead of off-white wool upper we went for an grey melange upper.

The Sneakersnstuff x Converse Lovikka All Star launches December 13th at all Sneakersnstuff stores at 11.00 CET and online one hour later, 12.00 CET at