Interview with Viktor Tell

We visited Viktor Tell (creative director at Happy Socks) at his office to talk about his shoe that he designed for the adidas Consortium Your Story project. See what he has to say about the inspiration and design of his version of the adidas Match Play.

The second drop of the adidas Consortium Your Story project will be released June 16th at Sneakersnstuff.

Recorded and edited by Erik Jonsson & Johan Undén

Music by Ultracity (Rollerboys Recordings)

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